![]() ![]() Cries of indecency to the FCC from the public didn’t slow them down,” said Licht. “The best example of this was exemplified by the crossover success of the fashion show to globally broadcasted network television, starting on ABC in 2001. The extravaganza featured chart-topping singers and pushed broadcasting boundaries with the sexy display. The Victoria’s Secret show and campaign helped turn a virtual United Nations of catwalkers such as Gisele Bündchen, Tyra Banks, Heidi Klum and Alessandra Ambrosio into household names. “Back in the day, becoming an Angel was proof that you had arrived at supermodel status,” said Aliza Licht, author and host of the “Leave Your Mark” podcast. The sexy show was quietly halted in 2019 after the beleaguered brand was tied to a multitude of scandals including complaints about a lack of diversity, plunging show ratings, declining sales and L Brands founder Les Wexner’s cozy relationship with accused child sex trafficker, Jeffrey Epstein.īut for nearly two decades, the show and its models shaped pop culture, launched careers, controversies and headlines. ![]() Current Victoria’s Secret CEO Martin Waters went as far as to say that the Angels were not “culturally relevant.” On Wednesday, Victoria’s Secret announced official plans to replace their once vaunted Angels, the stable of supermodels who strutted down the runway in the glitzy annual fashion show that was often dubbed the Super Bowl of lingerie. We were Victoria’s Secret models - everything you saw was fake Victoria’s Secret taps ex-‘Angels’ Gisele Bündchen, Adriana Lima rescue brandĮscaped convict holds mother, daughter hostage before he’s shot dead in Victoria’s Secret store At the same time his retirement was announced, Victoria’s Secret cast its first transgender model.Victoria’s Secret shifts from sexy fashion catwalk to celebrating all body types In a much-criticised interview with Vogue in 2018, Razek said the brand would not cast transgender or plus-sized models “because the show is a fantasy”. In August, Victoria’s Secret’s chief marketing officer Ed Razek stepped down. Leslie Wexner has come under scrutiny for his close ties to Jeffery Epstein. In addition to slumping sales and viewership, Victoria’s Secret has faced a string of controversies. More than 53 Victoria’s Secret stores are set to close in the United States this year. The brand has been losing customers as more women shift to more contemporary underwear from companies such as American Eagle Outfitter’s Aerie and pop singer Rihanna’s lingerie line, Savage X Fenty. ![]() “We think it’s important to evolve the marketing of Victoria’s Secret,” he said on the earnings call on Thursday. When asked if the fashion show would be held this holiday season, chief financial officer Stuart Burgdoerfer said: “No, we’ll be communicating to customers, but nothing that I would say is similar in magnitude to the fashion show.” The December 2018 show, aired on Walt Disney Co’s ABC network, was watched by 3.3 million Americans, compared with 12 million in 2001 when it was first broadcast. At the time, Wexner said the company was evaluating its marketing strategy for the show. In May, after years of declining viewership, L Brands chief executive Leslie Wexner announced the runway show would no longer air on US network television. ![]()
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